Ads and Their Relation to the Unconscious(or, Mad Men)

Here's a picture I took two weeks ago of a billboard on Lafayette Street:

(click to enlarge)

Does someone want to try to explain to me why Aldo would choose to have their model reading Peter Gay's biography of Sigmund Freud?  How exactly does that operate, advertising-wise?  I really want to know.

(My best guess is: "Look, she's reading a book—and it's not one you've seen advertised on the subway!  Aldo's shoes are for smart, sophisticated people."  But still...Peter Gay's biography of Sigmund Freud?)