I 'phone, you 'phone, we all 'phone

(1)  It hit me just recently that I've gotten in the habit of referring to my desktop computer as "my iMac" and my fancypants phone as "my iPhone."  Since when did it start feeling right to refer to my tools and possessions by their brand names?  I do not, for example, print things out on my "HP Deskjet 3845" or turn on my "Scientifc Atlanta Explorer® 8300" to watch "Time Warner Cable" on my "Toshiba."  So isn't the only difference, the only reason why I feel comfortable referring to "my iPhone," that "iPhone" sounds neat and relatively noncorporate if you aren't paying the slightest bit of attention—and therefore meets all the criteria that get me particularly pissed off at advertising (here on Alt85 and, less publicly, in my own personal "private" life)?  To be fair, there is no phone quite like an iPhone [note to Apple: new jingle!], so it's arguably more important information than "HP Deskjet 3845"—but still.  I vow to make an effort to call the damned thing "my phone."

(2)  My phone has been pissing me off*—and this particular example is about the least illustrative of any I could pick because it's just about the one thing I can't actually blame Apple for—but let me just mention here (really only because—I'll be honest—I'm excited to use this simile that's coming up: wait for it) that my "Apple iPhone Bluetooth Headset" has had a tendency lately while I'm walking to sort of hang precariously out of my ear the way Ray Stantz's cigarette hangs off his lip in the "ugly little spud" scene of Ghostbusters.

That's all.

* Maybe that's the reason—not my questionable-principled^a stand—why I've decided to stop calling the thing by its name.  I'm punishing it.

^a "principle":"principled"::"questionable principle":"questionable-principled"—i.e., not to be confused with "questionably [as adverb modifying] principled" or "questionable [as adjective modifying] principled stand [as sort of readymade compound noun in itself, slash cliché, which of course by the way...yeah].