Monday, January 5, 2009

er...

(click to enlarge)

Hadn't seen these ads in a little while, so I guess I'm behind—but is it me, or is the secret purpose of these (not particularly cute) cutesy ads to de-Frenchify the product for a Francophobic audience?  Every single word the ads use belies Perrier's pronunciation; are they trying to get us to pronounce it with an English -er?

Either way, these ads make want to grind my teeth to powder, a little.

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