Saturday, February 28, 2009

everybody likes pictures

What if putting a comma after the subject of a sentence, was* grammatically indefensible? Where do these copywriters think they are, the 19th century?


This is a not particularly interesting version of a joke I documented the other day and not really worth bringing to anyone's attention...except for the fact that the helpful citizen crossed out the "Jefferson Market Garden" attribution, which might be a gesture of extreme disrespect (e.g., "Fuck you, Jefferson Market Garden!") or might be a hyper-diligence about the proper citation of quotations ("Well, this isn't really Jefferson Market Garden saying this, anymore")—and either one of those things is pretty funny.


Love/hate: love to see Lou Reed, hate to see him in an ad. What gives, Lou Reed? Do you just really like Supreme? Do you need to borrow some money?



* The ad's use of the indicative actually is not necessarily incorrect. We use the subjunctive in a conditional sentence ("If it were the case...") when we are indicating something contrary to fact ("If I were you") or something that may or may not be the case ("If you were to give me $100..."). But every once in a while you get an "If...then" sentence in which the subjunctive would be inappropriate. For example, if it turned out that Paul McCartney died in 1966, you might say, "Wait a minute...if Paul was dead in 1967, then who sang 'When I'm 64'?!"—that is if it were demonstrated conclusively that he was dead in 1967, in which case the "if" clause would be neither counterfactual nor suppositional. [Answer: Billy Shears.]

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