Monday, August 16, 2010

forget this ad?

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I feel like I don't care as much about advertising anymore. What pissed me off so much about it was how much we all seem to ignore—or at least to accept—that we're being manipulated all the damned time, or rather that people are trying to manipulate us, but that's...  Well, isn't that just the kind of thing I was saying was essentially just oversensitive only-child baloney?  I mean, so yes, ads are kind of awful, and yes, people don't necessarily agree with me on that, and yes, sometimes they don't agree not because they actually disagree but because they just haven't thought about it enough.  But so what?  Put it all together, and so fuckin' what?

Actually, I have an answer to that nonrhetorical question.  I think my fuck-this-ad commentary is best when the outrage-to-amusement ratio is fairly low.

I also think I've been spending too much time here examining my own shit and not enough time eating (if you'll pardon the revolting analogy).  Lately, on Twitter, for better or for worse, I've been trying to focus on the "tweet" as a kind of writing*—or, to look at it another way, only saying something when I have something to say—and I think that's a good model for this fucking thing.  (Still examining my own shit, by the way, note.)

A little while back—a few times, actually—I told myself that "2010 is the year."  Year ain't over yet.†

[Yeesh, still evidently shooting for worst Alt85 post ever.  Eventually I'll just post a picture of an unflushed toilet and be done with it.]

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* Which was always the main appeal of it to me, but not always quite how I've used it.
† Not how I talk.
‡ At least I made $76 American today in the comfort of my own home and live in Southern California and am therefore currently sitting outside on a patio in an earthly paradise.  I believe that there tree is a lemon tree, even.  And my roommate's dog is so happy, it looks like he's dead.  Wait.  Is he dead?

3 comments:

grandgaucheries said...

"But so what? Put it all together, and so fuckin' what?"

The thing is, though, there are so few people who have the ability (I'm guessing, otherwise what the fuck else explains the sorry state of the world?) to actively engage and question the bullshit status quo that I really think we need everyone capable of it on board. There are millions (billions?) of people who would never question why it is that our entire lives are commodified. Who seemingly see nothing wrong with our entire world financial system being based on exploitation and a false creation of need and desire (or a creation of false need and desire?).

All that to say, you do cultural criticism well, and I hope you won't stray because of "so what?".

Short Round said...

Thanks, grandgauche—that's a nickname—for the feedback, the good thinking, the compliment, and the encouragement. I think I'm going to write something more about all this soon and may quote you if that's all right. (I'll leave out the part about how I do cultural criticism well, not because I'm not a show-offy asshole, but because I'm the kind of show-offy asshole who doesn't want people to think I'm a show-offy asshole.)

grandgaucheries said...

Quote away!